The BMW Club Ghana elevates motorsports to new heights.
Launch Control, organized by the BMW Club of Ghana, has established itself as one of West Africa’s most prominent motorsports events. Since its launch in 2019, the event has attracted car and bike enthusiasts from across the region and has grown to become one of the largest motorsports events in West Africa.
Motorsports refers to competitive activities involving motorized vehicles, such as cars and motorcycles. Launch Control’s drag race event is a major component of the event, featuring vehicles from different power segments competing against each other in a safe environment.
The 2022 edition of the event, held on December 26th at the Afienya Airstrip, was the largest yet, with participants and visitors from neighboring countries such as Nigeria, Togo, and Cote d’Ivoire. The event also set attendance records, drawing over 5,000 spectators. Spectators had the opportunity to get an up-close and personal experience with some of the most exclusive cars and bikes in the country, and selected attendees, including children, had the chance to ride in powerful cars.
The event’s president, Lloyd Ashiley, said, “Ghana has always had a vibrant car culture. Our objective with Launch Control is to be the pulse of that car culture and show the continent and the rest of the world that vibrant culture and introduce more people to it, in a special, safe environment.”
The event’s patron, Dr. Nana Asante Appiah, added, “We realized that a lot of people were bringing very fast cars in and had nowhere to really test the power. As part of our commitment to dissuade people from racing recklessly on main roads, we wanted to provide an environment for the owners of these cars and bikes to, not only experience the full power of their cars but also compete against others of similar capacity where possible.”
In past years, the event has been won by notable car owners, including Kojo Farhat, who owns and drives the iconic blue BMW F90, and Chris Kusi-Appiah of Autochecker, who won the Street King title in 2021 with his Porsche 911 Turbo S. In the 2022 edition, Kusi-Appiah’s Porsche once again triumphed over the BMW F90 to be crowned Ghana’s Street King.
The event has attracted significant media and blog attention across the subregion and has seen its largest response since its inception. The vice president of the club, Kwesi Crabbe, has announced plans to expand the event to become a sub-regional event, with competitors from Ghana, Nigeria, Togo, and Cote d’Ivoire.
In conclusion, Launch Control has established itself as an important event in the motorsports world, with a rich and vibrant car culture. The event provides a safe environment for car and bike enthusiasts to experience the full power of their vehicles and compete against others of similar capacity. With plans to expand the event to become a sub-regional event, Launch Control is poised to continue growing and showcasing the motorsports culture in West Africa to the rest of the world.