Nike’s Ambition for Vitor Roque: Taking the No.10 Jersey from Ansu Fati after Lionel Messi’s Snub
In a surprising turn of events, reports have emerged suggesting that Nike, the renowned sportswear brand and sponsor of Barcelona, desires Vitor Roque to become the next wearer of the coveted No.10 jersey for the La Liga giants. This desire comes in the wake of Lionel Messi’s rejection of a return to the Camp Nou, leaving a void in the hearts of Barcelona fans and an opportunity for someone new to don the iconic number.
According to a report from El Nacional, Nike aims to revive shirt sales, which have suffered a decline since Ansu Fati was granted the illustrious No.10 jersey following Messi’s departure in 2021. Fati, a young and immensely talented Spanish forward, had faced challenges both on and off the pitch in terms of meeting the expectations associated with the legendary number. Although he managed to score ten goals and provide four assists in 51 games across various competitions, Fati struggled to secure a consistent spot in the starting lineup, further impacting his ability to attract shirt sales.
With the No.10 jersey set to be vacated, all eyes turn to Vitor Roque. The 18-year-old Brazilian striker, currently plying his trade at Athletico Paranaense, is on the verge of sealing a move to the Camp Nou. Barcelona, eager to secure the talented young forward, are reportedly closing in on a deal worth €35 million, with an additional €10 million in potential add-ons.
Regarded as one of the most promising forwards in world football, Roque has left an indelible mark in Brazil, scoring 11 goals in 26 games across various competitions. His prowess on the field and potential for greatness have caught the attention of Nike, who envisions him as a future world star. Aligning Roque with the iconic No.10 jersey would not only elevate his stature but also rejuvenate shirt sales for Barcelona.
The decision to bypass Lionel Messi for the No.10 jersey may come as a surprise to many. The Argentine maestro, having departed Barcelona to join Paris Saint-Germain and subsequently making a move to MLS side Inter Miami, had become synonymous with the number and had captivated the hearts of fans worldwide. However, Barcelona’s focus now shifts towards a fresh start, paving the way for a new player to take on the legacy and responsibilities associated with the iconic jersey.
Nike’s aspirations for Roque extend beyond merely boosting shirt sales. The sportswear giant envisions him following in the footsteps of Barcelona legends such as Messi, Diego Maradona, and Michael Laudrup. The No.10 jersey has witnessed extraordinary talent grace the Camp Nou, and Roque possesses the potential to add his name to that illustrious list. With Nike’s backing and his anticipated inclusion in Barcelona boss Xavi’s plans for the future, Roque’s journey towards global stardom seems promising.
The spotlight now falls on Barcelona’s president, Joan Laporta, and director, Mateu Alemany, as they navigate the delicate task of transitioning the No.10 jersey from Fati to Roque. Recognizing Fati’s struggles during the previous season, the Barcelona hierarchy aims to alleviate the young Spaniard from the burden of expectations associated with the iconic number. This decision underlines their belief in Roque’s ability to embrace the mantle and thrive in Barcelona’s renowned attacking style of play.
As the football world eagerly awaits official confirmation of Roque’s move to Barcelona, the anticipation surrounding his potential elevation to the No.10 jersey grows. Should he secure the coveted number, Roque would not only carry the hopes and dreams of Barcelona fans but also embody Nike’s vision of a
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